Sunday 21 February 2010

THE LIFEBLOOD OF INTERNET

If you've been involved in marketing of any kind over the last two decades, I'm sure you've heard the saying, "content is King." Marketers, successful marketers, live by that mantra. When I look at the Internet what I really see are two things. There is the content and then there are the applications that allow you to interact with the content.

To completely over-simplify things, the applications are what make is possible for us to create, share, and use the content we find on the Internet. So to say content is King, you'd have to also say that the applications are Queen in order to have a more complete view of the Internet. There are all kinds of applications from the browsers that make surfing the Internet possible to all sorts of applications that manage and deliver the content.

Think about it. Without the application we know as Google, how would you find the content you're looking for on the Internet? I've been there and I remember finding things online was next to impossible, but that was back in 1987. Then we have Adobe TM Flash that allows us to see and hear sounds and images over the Internet.

There are sorts of content management systems available to us today that simply didn't exist a few years back. As it becomes easier and easier to manage and digest, the demand for new content grows and grows.

Marketers who create quality content often find they are able to generate large amounts of traffic, they usually have large mailing lists, and it almost goes without saying that they usually have healthy bank accounts.

It all starts with the content. The more you create, share, distribute, the better off you'll be in building a profitable business on the web. If you want the real secret to Internet success, this is it.

Content comes in many forms, and it's best to use as many forms as possible on your web site because there are now so many ways to access and use content and not everybody wants it the same way. Some people love to read, others prefer to listen, some prefer to sit back and watch a video.

As you develop your content, think about creating not just written articles, white papers, and special reports. Be sure to add streaming audio, podcasts, videos, screen-captures, and even animations to your mix.

Sometimes it's best to offer the same content in different formats. For instance, you might offer an article as both a regular web page and a downloadable.PDF file. You might offer a video and also offer just the audio track from that same video.

Now how do you get from creating content to building a successful business?

Think about why most people use the Internet. They get online and check e-mail. They log into their social networks to keep up with their friends. They search for information to help them answer a question. They look for things to buy. They come to play games and meet people. All of these activities revolve around finding and using content.

When you've got content on your web site and you make it easy for people to find, you increase the traffic to your web site, naturally.

The more content you have, the more people will be stopping by your webs site. Truly the days of the single-page sales letter web sites are done. You've got to do more than make a compelling sales pitch, you've got to demonstrate that you're the leader in your market. You've got to show people why they need what you have and how it will truly make their lives better. And most of all, you've got to let them sample your stuff before they buy.

Let's look at it from the customer's perspective. Your customer wants the best of what's available but how can they figure out what's best from a sales letter alone? They need more information that's not in the form of a sales pitch. They need to feel like they can try it on, test it out, and they can do that when you offer them plenty of content on your web site.

So if you're selling a product that is best demonstrated in a video, be sure you have a number of videos on your web site showing customers using and loving your product. If you sell consulting, demonstrate your knowledge of your topic with articles, reports, white papers, audio presentations, and even videos of you speaking about to an audience.

As you plan your content, also keep in mind how you're going to present it on your web site so that's its in the formats people can really use, that it's easy to find, and that's it readily accessible from different Internet devices, including smart phones.

If you'll take to time to do this, what you'll soon realize is that your sales letters will perform better, people will not need as much strong-arm salesmanship before they buy, your mailing list will grow, and your web site will show up in more places on the Internet.

It's no surprise that web sites that offer a lot of content lead the field when it comes to sales. Take a look at your web site today and think about how a new visitor would really get to sample what it is you do without having to buy what you're selling.

How good is your web site at attracting new visitors without little or no direct effort on your part? Do you have enough easily accessible content on your web site to keep people coming back for more?

Most web sites, including my own, can always use more great content. Adding content is the best and profitable use of your marketing dollars because the return on your investment continues for years.

For instance, in 1991 I wrote my very first article on marketing. It was published in a national business magazine a few months later and it continues to appear on the Internet almost 20 years later. In that time, this one article has been read more than a million times, and has generated countless sales for my business. What other kind of marketing can do that?

In my opinion, no other marketing piece can do what adding fresh content to your web site can. Ideally, you'll be adding new content regularly, and expiring content that is no longer relevant. When you do, you'll have the most profitable marketing strategy working for you all day, every day for years to come.

Robert Imbriale is the author of the best-selling book, Motivational Marketing (Wiley, 2007). He has personally coached thousands of business owners since he began coaching in 1995. He is a leader in the marketing industry and regularly appears on radio and television. To get your free copy of 'Why People Buy' go to http://www.UltimateWealth.com/money.htm

Article Source: http://EzineArticles.com/?expert=Robert_Imbriale

A REALITY OF INTERNET MARKETING

Let's face it, depending on who you talk to, Internet marketing means many things to many people. For some, it represents the road to a new lifestyle. For others, it seems like a way to get rich quick and make 'fast money'. Regardless of your belief, there's no doubt that professionals in virtually all industries now see internet marketing as a viable and real way to expand market share, and build business. For those who want to work from home, internet marketing offers the perfect solution to building a life of financial stability that many only dream of.

Like everything else, what internet marketing actually boils down to is simply a matter of perception. There are many who make a lot of money online. Ask any top online money earner and they'll tell you, it didn't happen overnight. Just like anything else, becoming successful at internet marketing takes a lot of hard work, discipline, and serious action. If you want to get rich quick, buy a lottery ticket because that's going to be your best bet to making money overnight and you know the odds of that.

To make money Online, you're going to need to be smart about what you're doing as an internet marketer and professional. You must treat it like a business, not a hobby. If you're not thinking about it that way, you're going to need to refocus. Making money online does not happen by accident. It doesn't happen automatically like turning on a key or flipping a switch. It takes much focus and hard work.

It's sad to say that unfortunately, there are those who run ads and promotions for internet marketing businesses that will have you believe something entirely different. Some ads represent some kind of a "hands free" business that runs by itself. Sure, once you've taken the time to learn how and you've set up your business properly, an internet business can produce income for you day in and day out, 24/7, 365 days a year. Just realize it takes time to build this kind of Online, money making business. It's not unlike any other business. It's something you'll have to work at and build over time.

I'm sure you've heard all the claims. Claims about industry leaders making hundreds of thousands a month. Well, for some it's true, at least in part. There are those out there making this kind of money and there are many thousands of others who don't yet make this much yet they've learned how to make very lucrative incomes just the same. Yes, it's true, Internet marketing is a tremendous business opportunity for just about anyone in any field.

Mitchell owns and operates a successful Online Business out of Colorado, USA. He is a business coach and personal mentor who assists serious Network Marketers in building lucrative and sustainable online businesses with multiple income streams.

To learn more or to contact Mitchell directly, visit: http://mitchelldillman.com/partner-with-mitchell/

Article Source: http://EzineArticles.com/?expert=Mitchell_Dillman

MAKING MONEY IDEAS

Everyone is always thinking about different making money ideas so that they can start making an income online but many of these ideas just simply don't work. The reason most of these ideas don't work is because they don't uphold the basic principles of making money on the Internet. If you're not familiar with the basic principles of making money on the Internet there is no way that your idea will make you money. You must first understand the principles and then you will be able to make money.

The basic principles are searching to see if your idea is already taken, tracking how much will have to be invested and if other people have been able to achieve success with something similar. When you come up with an idea you have to make sure that it upholds to these principles and then put it into action.

Here are 3 powerful yet simple income building ideas that you can start with:

#1 Write Articles For Money

One of the most popular things on demand right now is people who are capable of writing articles relating to different topics. There are many people who run their businesses from home and require other people to write articles for them because they simply do not have time to do it themselves. You can be one of the people who write articles and you will be rewarded with money for each article that you write.

#2 Promote Affiliate Programs For Profit

One of the basic ways to get started on the Internet is by promoting affiliate programs. The reason this is a basic way is because it's completely free to join and your only responsibility is to promote the program. There are many affiliate programs to choose from so you can even find something you have a passion for. Wouldn't it be great waking up in the morning knowing you will be doing something you love to do?

#3 Build Your Own Home Business

Even though building your own home business will take some time and hard work it is probably the best method to be able to earn income not only now but also in the long run. The best thing about this is that it's a money making idea that has been proven to be successful by many people. You are simply going to follow their footsteps and achieve success as well.

Do you want to learn more about how you can make money online? I have just completed a brand new marketing system.

You can see it FREE here - http://www.WorkInYourUnderwear.info

Willox Perez is a 22 year old Internet entrepreneur who is revolutionizing the way most people make money today. He teaches simple techniques that anyone can use to put extra cash in their pockets from their homes.

Article Source: http://EzineArticles.com/?expert=Willox_Perez

INTERNET MARKETING

In order to be successful in the network marketing industry you have to make sure you do two things. First you have to always build your pipeline, this is basically getting people in the business and continuing to get sign-ups on a consistent basis. The next thing you have to make sure you do is duplicate your efforts and teach your downline how they can grow as well. One of the biggest benefits of network marketing is that you can benefit from that effort of your downline. One of the simplest ways to duplicate your efforts is going to be utilizing Internet business systems. Have you heard of them before?

When it comes to duplicating your efforts making sure that your downline knows exactly what to do so that they can start seeing results just like you are can be very difficult if you don't have some Internet business systems in place.

Internet business systems are basically effective and duplicatable websites that your downline can use to get sign-ups into the business. These websites are usually very targeted to the specific market that you are trying to target and they are very persuasive.

It will take some time for you to come up with or find one of these Internet business systems. But it will be very beneficial in the long run because you won't have to worry about showing your downline exactly what to do to get started since once they sign up they will know what to promote and how to promote it.

Obtaining one of these Internet business systems is going to do wonders to your organization and will help increase the overall business production from you and from your downline. Network marketing is a great industry if you know how to promote it the right way and with the power of the Internet there is nothing stopping you.

Do you want to learn more about how you can make money online? I have just completed a brand new marketing system.
You can see it FREE here - http://www.WorkInYourUnderwear.info
Willox Perez is a 22 year old Internet entrepreneur who is revolutionizing the way most people make money today. He teaches simple techniques that anyone can use to put extra cash in their pockets from their homes.

Article Source: http://EzineArticles.com/?expert=Willox_Perez